Amazon has a problem. It needs to build a lot more data centers, and a growing number of people do not want them anywhere near their homes. These enormous buildings …
Billionaires occupy a strange place in public life. Extreme wealth attracts fascination, but it can also make expressions of grievance difficult to hear sympathetically. A complaint about tax that sounds …
There is an idea in crisis communications that saying nothing is the safest option. Sometimes it is. But silence can create space for others to tell the story, and you …
There are moments when a brand simply seems to have the wind behind it. People rave about it, journalists want to write about it and customers want to be associated …
A thousand-year-old piece of embroidery, a hundred-page resignation letter and a man dressed as a bin have almost nothing in common, except that all three explain, better than any textbook, …
There is a particular kind of reputational crisis that happens when powerful people start to believe the whole world is against them. It can be emotionally persuasive. It can rally …
There are few things more revealing in public life than the questions people refuse to answer. A speech can be rehearsed. A photograph can be staged. A rumor can be …
In reputation management, optimism is often overrated. The organizations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time …
Most people, at some point, want to shape how they will be remembered. The powerful simply have more tools with which to try. This week on When It Hits the …
The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth …
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