In reputation management, optimism is often overrated. The organizations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time …
Farzana Baduel
Farzana Baduel
Farzana Baduel is President of the Chartered Institute of Public Relations (CIPR) and CEO of Curzon PR. She is the Resident PR Expert at Saïd Business School, University of Oxford, an Honorary Fellow of the CIPR, and a Chartered PR Practitioner. Farzana is also the co-founder of the Asian Communications Network, which champions Asian leadership and representation across the communications industry. Her board roles include serving as a trustee of The HALO Trust and Soho Theatre, and as a member of the English Law Promotion Panel chaired by the UK Deputy Prime Minister.
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Most people, at some point, want to shape how they will be remembered. The powerful simply have more tools with which to try. This week on When It Hits the …
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The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth …
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What Leaders Say When No One Is Supposed to Be Listening
by Farzana Baduel 6 minutes readThere is a unique kind of reputational damage caused by one careless sentence escaping the room it was meant for. This week on When It Hits the Fan, David Yelland and …
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There are moments when PR stops looking like communications and starts looking like crowd control. This week on When It Hits the Fan, my co-presenter David Yelland and I looked …
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There is a particular kind of institutional theatre playing out across boardrooms and cabinet offices right now, and if you work in communications, you will recognize it immediately. Someone who …
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The King, The Country Queen and the Art of Saying the Right Thing at the Right Time
by Farzana Baduel 7 minutes readEvery week on When It Hits the Fan, the BBC Radio 4 podcast I co-present with David Yelland, former editor of The Sun and the New York Post, we pull …
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The Epstein Files Didn’t Just Expose Mandelson, They Exposed What We’ve Been Calling Leadership
by Farzana Baduel 8 minutes readThere is a particular kind of vertigo that sets in when the people we were taught to trust turn out to have been unworthy of it all along. The release …
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First Lady Melania Trump’s Film Deal: Gender Pay Breakthrough or Power-Driven Branding?
by Farzana Baduel 6 minutes readWith a reported total investment of around $75 million, including $28 million said to have gone directly into the First Lady’s coffers and a further $35 million spent on promotion, …
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Is the Grass Greener in the United Arab Emirates?
by Farzana Baduel 7 minutes readThe Middle Eastern oasis has been attracting my fellow Brits in droves. I went to see what the fuss is all about. I have been coming to the UAE for …