There are moments when a brand simply seems to have the wind behind it. People rave about it, journalists want to write about it and customers want to be associated …
Farzana Baduel
Farzana Baduel
Farzana Baduel is President of the Chartered Institute of Public Relations (CIPR) and CEO of Curzon PR. She is the Resident PR Expert at Saïd Business School, University of Oxford, an Honorary Fellow of the CIPR, and a Chartered PR Practitioner. Farzana is also the co-founder of the Asian Communications Network, which champions Asian leadership and representation across the communications industry. Her board roles include serving as a trustee of The HALO Trust and Soho Theatre, and as a member of the English Law Promotion Panel chaired by the UK Deputy Prime Minister.
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What the Nuns of Canterbury Can Teach You About PR
by Farzana Baduel 6 minutes readA thousand-year-old piece of embroidery, a hundred-page resignation letter and a man dressed as a bin have almost nothing in common, except that all three explain, better than any textbook, …
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There is a particular kind of reputational crisis that happens when powerful people start to believe the whole world is against them. It can be emotionally persuasive. It can rally …
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There are few things more revealing in public life than the questions people refuse to answer. A speech can be rehearsed. A photograph can be staged. A rumor can be …
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In reputation management, optimism is often overrated. The organizations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time …
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Most people, at some point, want to shape how they will be remembered. The powerful simply have more tools with which to try. This week on When It Hits the …
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The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth …
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What Leaders Say When No One Is Supposed to Be Listening
by Farzana Baduel 6 minutes readThere is a unique kind of reputational damage caused by one careless sentence escaping the room it was meant for. This week on When It Hits the Fan, David Yelland and …
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There are moments when PR stops looking like communications and starts looking like crowd control. This week on When It Hits the Fan, my co-presenter David Yelland and I looked …
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There is a particular kind of institutional theatre playing out across boardrooms and cabinet offices right now, and if you work in communications, you will recognize it immediately. Someone who …