FedEx has launched a new digital brand campaign, ‘FedEx. The Move India Needs’, developed by Saatchi & Saatchi India, aimed at showcasing its end-to-end logistics capabilities and reinforcing its positioning …
With a reported total investment of around $75 million, including $28 million said to have gone directly into the First Lady’s coffers and a further $35 million spent on promotion, …
On a kitchen shelf in suburban America, a cream-colored mug sits without ceremony. Its message is spare, almost shy: sip. There is no logo, no flourish, no color beyond off-white …
The Middle Eastern oasis has been attracting my fellow Brits in droves. I went to see what the fuss is all about. I have been coming to the UAE for …
Travel teaches you things no classroom can. Not just about countries, but about yourself. When I arrived at the Sheraton in Colombo to speak on risk, resilience, and crisis communications, …
The promotional press conference of the Kannada film, Koragajja, was scheduled to be held at Grand Ballroom in Holiday Inn, Kochi on January 24. But it was disrupted by the sudden …
Brand USA, the destination marketing organization for the United States, successfully concluded the Brand USA Travel Week India on January 22. The latest edition of Brand USA Travel Week to …
Before school drop-offs. After the children are asleep. Between paid work, care work, and the invisible labor of holding families and communities together. During motherhood, that is exactly what entrepreneurship …
Snow is falling on Davos again, the way it does every January, turning a Swiss ski town into something between a fortress and a film set. Police checkpoints appear overnight. …
From the classrooms of Colombo to the boardrooms of London, my journey has been shaped by purpose, persistence, and possibility. As a journalist, editor, communications strategist, and global ambassador, I …
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