Klook India Partners with Farah Khan for Summer Campaign 

Klook India has announced a collaboration with filmmaker and personality Farah Khan for its new summer travel campaign, inviting Indian travelers to “rediscover familiar destinations through fresh, unexpected experiences.”

As part of the campaign, Khan returns to Singapore, a destination she has visited previously, but, as highlighted in the campaign video, in a new and different way. She is joined by Dilip, her personal chef and long-time companion in her travels, for whom the city is entirely new. According to a statement from Klook, the pairing is built on contrast, with Khan bringing the perspective of an experienced traveler, while Dilip approaches the journey with a sense of discovery.

“The campaign taps into a travel truth that many Indian travelers will recognize. Even when visiting much-loved destinations, holidays often follow the same familiar routes, recommendations, and itineraries,” the statement noted. “With this campaign, Klook encourages travelers to look beyond the obvious and make room for experiences that are planned, spontaneous, iconic, local, expected, and unexpected – all in one place.”

The digital-first campaign begins with a trailer released on Klook India’s Instagram handle, offering a preview of Khan’s travel narrative alongside Dilip. The rollout will include three short-form episodes capturing their experiences in Singapore, followed by a full-length brand film scheduled for release in early May across Klook India’s Instagram and YouTube platforms.

As one of Asia’s leading travel experience platforms, Klook enables users to book a wide range of activities before and during their trips, facilitating access to “a popular attraction, a local hidden gem, a last-minute plan, or something entirely new.”

“Indian travelers today are more informed and more inspired than ever, yet most holidays still end up looking remarkably similar. The algorithm recommends, the crowd follows, and the holiday becomes a copy of someone else’s experience. We believe the most rewarding journeys begin where the top-ten list ends, and this campaign is our invitation to every traveler to trust their own curiosity,” said Marketing Lead, Klook India & Middle East, Shivam Tyagi.

Tyagi added, “Farah brings the eye of someone who has seen the world and still finds wonder in it; and Dilip, the unbridled excitement of someone experiencing it all for the very first time. Together, they capture exactly what Klook stands for: no matter where you are on your travel journey, there is always something new, something unexpected, something that makes you feel alive. This campaign is for every traveler who has ever come home thinking – I wish I’d done more of that.”

The statement further highlighted findings from Klook’s latest Travel Pulse Study, which indicate evolving travel preferences among Indian travelers. Increasingly, travelers are opting to discover activities after arriving at their destination, making spontaneous decisions and seeking local recommendations.

“Nearly 2 in 5 Indian travelers actively seek out lesser-known alternatives in addition to popular tourist spots regularly, with Gen Z leading the way,” the statement said. “Nearly 1 in 2 Millennial travelers say they would rather spend longer in fewer places in order to truly connect with local culture.”

These trends reflect a shift among travelers who have already experienced major landmarks and are now exploring deeper, more immersive experiences. Klook positions its offerings, ranging from curated highlights to local discoveries and last-minute bookings, as tools to support this evolving approach to travel.

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