National Retail Solutions (NRS) announced the successful development and deployment of the Altria Tier 4 program across its entire point-of-sale (POS) network.

The integration embeds Altria’s Tier 4 program directly into the NRS POS system, providing independent retailers with access to “advanced digital trade incentives.” According to a NRS statement on December 29, merchants can now offer enhanced loyalty rewards and multi-pack discounts to adult consumers, helping them compete more effectively on price with larger retail chains. 

“Independent store owners need every advantage to compete with major chains,” President and CEO of NRS, Elie Y. Katz, said in a statement. “Deploying the Altria Tier 4 program ensures our merchants are not left behind. We have equipped our entire network with the technology needed to offer the highest level of competitive pricing and loyalty incentives available.”

NRS said the rollout provides immediate access to the data reporting and promotional tools required for Tier 4 compliance. The integration allows merchants to access Altria’s rebates and support programs without the need to install additional hardware.

“Tier 4 activation creates a direct path to volume growth for our retailers,” said Vice President of NRS Sales, James Bleemer. “Merchants secure the maximum support available from Altria through the program, providing a straightforward way to increase foot traffic and substantially grow their business.”

According to the statement, merchants interested in upgrading to Tier 4 must first contact their local Altria representative to enroll. Once enrolled, retailers should then work with the NRS team to complete the setup process. 

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