Bridgewater Commons and Renascent Media hosted their third annual Diwali celebration on Oct. 24, bringing nearly 1,000 visitors together for South Asian music, dance, fashion and cultural activities, according to a statement from Renascent Media.
Presented by Open Road Auto Group, Diwali@The Commons featured performances and activities highlighting traditions associated with the Festival of Lights.
Celebrated across India and by communities worldwide, Diwali symbolizes the victory of light over darkness, good over evil, and knowledge over ignorance, the statement noted.
“Nearly 1,000 people, many in traditional dress, celebrated Diwali and learned more about this beautiful and meaningful festival,” said Tom Kovacic, marketing and business development director at Bridgewater Commons. “We remain grateful for the support and guidance of Open Road and Renascent Media and look forward to an even more spectacular celebration next year.”
Advertisement
“Diwali @ The Commons reflects our vision at Renascent Media of bringing cultures, communities, and brands together through meaningful experiences,” said Tanvi Chandra, founder and president of Renascent Media. “Celebrating our third consecutive year with Bridgewater Commons and seeing nearly 1,000 people come together to experience our traditions is truly rewarding. We are grateful to Bridgewater Commons and Open Road Auto Group for embracing cultural diversity and helping us share our rich heritage with a wider audience.”
The program included Indian classical dance, Bollywood choreography, live music, hip-hop and rap. Kalashri School of Dance, Jyotsna Bollywood Dance Academy and Om Guha made their Diwali@The Commons debuts, while Navrang Dance Academy presented “Homecoming of Lord Ram,” according to the statement.
New Jersey-based fashion brand Pinkaari held a runway showcase. Participating brands also offered product samples, giveaways and festival-themed activities.
The statement placed the event among Bridgewater Commons’ cultural programs, which include annual Lunar New Year and Chinese Mid-Autumn celebrations.
Located along Interstate 287 near Routes 22 and 202/206 in Somerset County, the 1.15 million-square-foot shopping center houses retailers, restaurants and entertainment venues.
Founded in 2007, Renascent Media is a woman-owned advertising, marketing, media and experiential agency that works with brands seeking to reach South Asian and multicultural audiences across the United States.
