With a reported total investment of around $75 million, including $28 million said to have gone directly into the First Lady’s coffers and a further $35 million spent on promotion, …
Public Relations
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Is the Grass Greener in the United Arab Emirates?
by Farzana Baduel 7 minutes readThe Middle Eastern oasis has been attracting my fellow Brits in droves. I went to see what the fuss is all about. I have been coming to the UAE for …
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A Nation of Storytellers: Why Sri Lanka’s New PR Body Signals a Country Reclaiming its Narrative
by Farzana Baduel 7 minutes readTravel teaches you things no classroom can. Not just about countries, but about yourself. When I arrived at the Sheraton in Colombo to speak on risk, resilience, and crisis communications, …
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Did Mammootty Disrupt Koragajja Film Promotion at Kochi?
by SAH Staff Reporter 4 minutes readThe promotional press conference of the Kannada film, Koragajja, was scheduled to be held at Grand Ballroom in Holiday Inn, Kochi on January 24. But it was disrupted by the sudden …
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Brand USA Expands Travel Week to India, Underscoring Strategic Importance of USA’s Second-Largest Overseas Market
by SAH Staff Reporter 6 minutes readBrand USA, the destination marketing organization for the United States, successfully concluded the Brand USA Travel Week India on January 22. The latest edition of Brand USA Travel Week to …
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Women Don’t Lack Ambition, They Lack a Level Playing Field
by Farzana Baduel 9 minutes readBefore school drop-offs. After the children are asleep. Between paid work, care work, and the invisible labor of holding families and communities together. During motherhood, that is exactly what entrepreneurship …
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Snow is falling on Davos again, the way it does every January, turning a Swiss ski town into something between a fortress and a film set. Police checkpoints appear overnight. …
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Building Bridges Across Continents Through Storytelling and Strategy
by Rishini Weeraratne, Special to South Asian Herald 7 minutes readFrom the classrooms of Colombo to the boardrooms of London, my journey has been shaped by purpose, persistence, and possibility. As a journalist, editor, communications strategist, and global ambassador, I …
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Netflix’s $82.7 Billion Warner Bros. Deal Marks Hollywood’s Definitive Power Shift
by TN Ashokby TN Ashok 7 minutes readNetflix Inc.’s agreement to acquire Warner Bros. Discovery’s entertainment assets for $82.7 billion represents more than the largest deal in Hollywood history. It marks the moment when Silicon Valley’s digital …