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The song launch of Ramji aake bhalaa karenge was held at Krishna, the residence of producer Ektaa R. Kapoor and her legendary father, Jeetendra, on February 24. The song is from the film, Bhooth Bangla, set to release on April 10 all over the country.
A superb track guaranteed to be a smash hit, the song is an audiovisual fest with Akshay Kumar (leading man and also co-producer) dancing with a huge coterie of zombies as well as headless characters wearing suits and more. Brilliantly choreographed by Ganesh Acharya, the song is pithily written by Kumaar and sung by Armaan Malik and Aarvan with rap by Mellow D.
The song is composed by Pritam and after a huge lacuna, we see the genius composer in his vintage avatar of creating melodies that are instantly catchy, have the perfect mass vibe he was famous for and yet linger in our minds for long.
Kapoor, who interacted with the media, revealed that the release date for the film has been brought forward to April 10 when most vacations begin in India. That, she said, also gave a nice window of three weeks after Dhurandhar 2: The Revenge and Toxic to let their craze settle.
When I asked Ektaa about the in-film positioning of this song, which has recorded over 35,000 views on YouTube within just 40 minutes of release on February 26, she admitted that it was during the end-credit titles of the film. “The movie itself has no zombies!” she said.
The horror comedy—Priyadarshan has categorically denied that it is a sequel to his Bhool Bhulaiyaa (2007)—marks the return of his union with Akshay Kumar after a gap of 16 years. Ektaa assured us that Akshay, Tabu, the late Asrani, Rajpal Yadav and Paresh Rawal would bring the house down. The film also features Wamiqa Gabbi.
Jeetendra put in a surprise appearance later and circulated informally with us, watching the song also for the very first time, as per Ektaa. A true-blue whopper of a song, he also expressed admiration for the technology today that has made the audiovisuals possible. He discussed the primitive technology of his peak times with me and a few media colleagues, citing how they worked at “trick photography” with just the camera in those pre-digital and pre-VFX days.
