Farzana Baduel

Farzana Baduel is President of the Chartered Institute of Public Relations (CIPR) and CEO of Curzon PR. She is the Resident PR Expert at Saïd Business School, University of Oxford, an Honorary Fellow of the CIPR, and a Chartered PR Practitioner. Farzana is also the co-founder of the Asian Communications Network, which champions Asian leadership and representation across the communications industry. Her board roles include serving as a trustee of The HALO Trust and Soho Theatre, and as a member of the English Law Promotion Panel chaired by the UK Deputy Prime Minister.

Diaspora

Who Has the Power to Damage a Reputation?

If your parcel has gone missing, the successful delivery of a billion others is unlikely to improve your mood. That is the problem with answering a complaint through statistics. The…

By Farzana Baduel · October 15, 2026 · 4 minutes read

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Diaspora

The Power of Good Vibes

There are moments when a brand simply seems to have the wind behind it. People rave about it, journalists want to write about it and customers want to be associated…

By Farzana Baduel · September 10, 2026

Diaspora

What the Nuns of Canterbury Can Teach You About PR

A thousand-year-old piece of embroidery, a hundred-page resignation letter and a man dressed as a bin have almost nothing in common, except that all three explain, better than any textbook,…

By Farzana Baduel · July 16, 2026

World

Me Against The World

There is a particular kind of reputational crisis that happens when powerful people start to believe the whole world is against them. It can be emotionally persuasive. It can rally…

By Farzana Baduel · July 9, 2026

Diaspora

When the Question Becomes the Story

There are few things more revealing in public life than the questions people refuse to answer. A speech can be rehearsed. A photograph can be staged. A rumor can be…

By Farzana Baduel · July 2, 2026

Diaspora

When the Story Gets Away From You

In reputation management, optimism is often overrated. The organizations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time…

By Farzana Baduel · June 25, 2026

Diaspora

When Power Tries to Write Its Own Legacy

Most people, at some point, want to shape how they will be remembered. The powerful simply have more tools with which to try. This week on When It Hits the…

By Farzana Baduel · June 18, 2026

US News

When Honesty Becomes a Strategy 

The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth…

By Farzana Baduel · June 11, 2026

Diaspora

The Art of Knowing When to Go

There is a particular kind of institutional theatre playing out across boardrooms and cabinet offices right now, and if you work in communications, you will recognize it immediately.  Someone who…

By Farzana Baduel · May 18, 2026