The $6.3 Billion Reputation Test
Imagine discovering that hackers have stolen $6.3 billion from your company. Within minutes, your security teams are scrambling to stop the theft, customers are worried about their savings, and you…
Imagine discovering that hackers have stolen $6.3 billion from your company. Within minutes, your security teams are scrambling to stop the theft, customers are worried about their savings, and you…
Advertisement
Amazon has a problem. It needs to build a lot more data centers, and a growing number of people do not want them anywhere near their homes. These enormous buildings…
Billionaires occupy a strange place in public life. Extreme wealth attracts fascination, but it can also make expressions of grievance difficult to hear sympathetically. A complaint about tax that sounds…
There is an idea in crisis communications that saying nothing is the safest option. Sometimes it is. But silence can create space for others to tell the story, and you…
There are moments when a brand simply seems to have the wind behind it. People rave about it, journalists want to write about it and customers want to be associated…
A thousand-year-old piece of embroidery, a hundred-page resignation letter and a man dressed as a bin have almost nothing in common, except that all three explain, better than any textbook,…
There is a particular kind of reputational crisis that happens when powerful people start to believe the whole world is against them. It can be emotionally persuasive. It can rally…
There are few things more revealing in public life than the questions people refuse to answer. A speech can be rehearsed. A photograph can be staged. A rumor can be…
In reputation management, optimism is often overrated. The organizations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time…
Most people, at some point, want to shape how they will be remembered. The powerful simply have more tools with which to try. This week on When It Hits the…
The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth…
There is a unique kind of reputational damage caused by one careless sentence escaping the room it was meant for. This week on When It Hits the Fan, David Yelland and…
There are moments when PR stops looking like communications and starts looking like crowd control. This week on When It Hits the Fan, my co-presenter David Yelland and I looked…