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Diaspora

When the Story Gets Away From You

In reputation management, optimism is often overrated. The organizations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time…

By Farzana Baduel · June 25, 2026

US News

When Honesty Becomes a Strategy 

The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth…

By Farzana Baduel · June 11, 2026