After the Test and associate Test-playing nations, instant cricket – T20 – has been gaining global popularity. Following its resounding success in North America, it is now spreading to new European destinations. In the process, cricket players of Indian descent who immigrated to various parts of Europe are getting opportunities to showcase their T20 skills on the global stage.

Besides England, Ireland, and Scotland, cricket is now making its presence felt in European nations where it was previously considered an alien sport.

Wherever cricket grows, the main beneficiaries are people of South Asian origin, for whom cricket is not just a sport but a passion. They play, follow, and support the game wherever it goes.

For example, the European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and supported by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has now appointed Oakvale Capital as its exclusive investment banker.

Bringing Oakvale Capital into cricket is considered a major step toward opening the sport to the European corporate and investment world.

The European T20 Premier League (ETPL) is a premium T20 cricket league developed in partnership with Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association. Co-owned by Abhishek Bachchan, ETPL is designed to blend sport, culture, and innovation, offering a fresh, world-class cricketing experience for fans and investors alike.

About Oakvale Capital: Oakvale Capital is a leading global investment bank specializing in sports and entertainment, with expertise in capital raising, M&A, and strategic advisory for high-growth ventures in the sports ecosystem.

The Royal Dutch Cricket Association has been making waves with its impressive performances in recent T20 global events. Ireland and Scotland are also established T20 nations with many success stories.

A number of players of South Asian origin, particularly of Indian origin, have already represented Ireland, Scotland, and the Netherlands in various ICC events over the past several years.

“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.

“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector expertise, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.

“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.

Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.

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