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England winning their maiden World Cup in 1966, and Freddie Mercury leaving the world standing still during Live Aid in 1985. Wembley Stadium has had its fair share of iconic moments.
Telling someone who witnessed those moments that the 90,000-seat stadium was successfully sold out for two years in a row for football matches featuring 32 content creators who could barely kick or control the ball would make them guffaw in disbelief. Well, they better believe it, because the Sidemen Charity Match between Sidemen FC and the YouTube All-Stars was once again played in front of a sold-out crowd at the legendary Wembley Stadium.
The Sidemen Charity Match is hosted by the UK-based YouTuber group, the Sidemen, a group of seven creators who started off making gaming videos together but have since built a global brand across various types of content, with a following of over 150 million across their platforms. The charity match began in 2016 and was played at Wembley for the first time in 2025.
The previous edition delivered a spectacle, ending with a 9–9 scoreline followed by a dramatic penalty shootout in which the YouTube All-Stars emerged victorious. Some of the biggest creators in the world, such as MrBeast, IShowSpeed, and Logan Paul, participated, and the event raised an impressive £4.7 million (~$6.3 million).
Surpassing that scoreline and the funds raised seemed impossible. However, in 2026, the Sidemen outdid themselves again, raising £6.2 million (~$8.3 million) in a charity match that ended in an even more remarkable 10–10 draw, with the YouTube All-Stars once again winning on penalties. For the first time this year, the Sidemen were divided, with three members, Behzinga, Miniminter, and KSI, playing for the YouTube All-Stars.
Just like last year, the game featured multiple hilarious and dramatic moments. Max Fosh kept up his tradition of tampering with referee Mark Clattenburg’s yellow card, this time setting it on fire. Sidemen’s Tbjzl scored a breathtaking trivela free kick that had many online comparing him to a professional footballer. Vikstar123 and MrWhoseTheBoss also technically became the first people of South Asian descent to score at Wembley, with the latter scoring the winning penalty for the All-Stars.
As these memorable moments unfolded, a live auction hosted by eBay took place inside the stadium. The auction featured items such as signed jerseys, boots, and posters from members of the Sidemen, with all proceeds going to the Bright Side charity. Hosts Jolie Sharpe and PK Humble conducted the auction alongside the match, which played out in the background. In the end, a signed match program, poster, match-worn shirts and boots from all the Sidemen, and a framed signed jersey from England’s 1966 World Cup-winning players were among the items sold.
The future of the Sidemen Charity Match remains uncertain after two record-breaking years in terms of viewership and funds raised. However, the Sidemen have made their intentions clear: they want the tradition to continue and are even considering hosting the next edition at the 100,000-seat Melbourne Cricket Ground in Australia. The charity match has become a special event that unites communities around the world, sparking global conversation. Given the Sidemen’s track record, it is entirely possible that the event could become just as big, if not bigger, on the other side of the planet.
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